All posts about Nielsen Online
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Nielsen: Online Viewing To Be Included in C3 Measurement in Early 2011
Jan 22, 2010Nielsen has renamed its integrated television and online viewing initiative from “TV Everywhere” to “TVandPC.” While I would have preferred Nielsen just call it “TV and PC” the renaming is smart since the “TV Everywhere” was easily confused with the... by tvbythenumbers.com/2009 | related posts
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Nielsen: Online Video Viewing Declines (Slightly) in December
Jan 12, 2010Nielsen: Online Video Viewing Declines (Slightly) in DecemberMark it up to the holidays, maybe, but online video viewing declined last month, with the number of online video views falling about 4 percent from November to December and viewership declining at four of the top five video properties, according to new data from... by newteevee.com | related posts
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How much time on social media?
Oct 06, 2009How much time on social media?How much time do you spend on social media? Too much? Nielsen Online reported over the summer that Americans people spend more time on Facebook than any other Web site . The study noted that 87.25 million U.S. users visited Facebook during June, and each of those spent an... by atcharlotte.blogspot.com | related posts
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Nielsen Online Expands to South Korea
Sep 11, 2009Nielsen has announced it is acquiring South Korean Web measurement firm KoreanClick for an undisclosed sum. Launched in 2000, the firm collects data on Internet usage and user attitudes, including audience measurement for applications such as online gaming and instant messaging.... by blog.clickz.com | related posts
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Nielsen: Online Video and DVR Up Double Digits
Dec 07, 2009Nielsen: Online Video and DVR Up Double DigitsWhile 99 percent of video is watched on a TV in the U.S., DVR use and online video grew 21.1 percent and 34.9 percent respectively, year-over-year, according to the latest Nielsen A2/M2 Three Screen Report . During the third quarter of 2009, Americans spent 129 hours and sixteen... by newteevee.com | related posts
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Nielsen: Online Video Viewing Up 26% in Oct.
Nov 26, 2009Nielsen: Online Video Viewing Up 26% in Oct.More good news, to corroborate the ComScore blog item below : The Nielsen Company reported overall online video usage and top online brands ranked by video streams for October 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per... by kobrechannel.blogspot.com | related posts
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Nielsen's online television meter won't be useful until 2011
Sep 09, 2009Nielsen's online television meter won't be useful until 2011This week, Nielsen announced its new "Internet Meter" will be available by the end of the year. But it won't actually be useful until 2011. And the cable companies' plans for TV Everywhere are likely to be put off until 2014. While television companies are talking a lot about putting their premium... by econsultancy.com/blog | related posts
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Nielsen integrating online and traditional video measurement
Dec 02, 2009Nielsen Targets TV-Plus-PC Ratings By August 2010 [Multichannel] As online video viewing increases, Nielsen has recognized the need to develop a single tool to measure viewership of content both in the online sphere and via traditional television... by michaelsinsight.com | related posts
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Nielsen Buys Online Audience Measurement Firm Koreanclick
Sep 10, 2009With Asia’s online audience and ad revenues still seeing healthy growth, The Nielsen Company has acquired South Korean audience measurement firm KoreanClick. The acquisition will give Nielsen access to over 30 markets worldwide and South Korea’s roughly 40... by paidcontent.org | related posts
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Nielsen to add online viewing of TV shows into ratings number
Jan 25, 2010Nielsen to add online viewing of TV shows into ratings numberStarting in fall 2010, the Nielsen ratings will be based not only on broadcast views but online views as well. According to Variety , "Nielsen intends to introduce a service that will combine TV and online viewing of shows into a single rating."... by blog.zap2it.com/frominsidethebox | related posts
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Nielsen: India'sTop Online Display Advertisers June-August 2009
Sep 25, 2009Nielson has collated a report called Nielsen Online AdRelevance wherein they have measured number of display campaigns launched. While this figure is an interesting measure of judging largest advertisers on the internet its not quite an accurate depiction since it only... by ideasmarkit.blogspot.com | related posts
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Nielsen to Add Online Views to Its Ratings
Dec 02, 2009The Nielsen Company said Tuesday that its television measurement homes would soon be Internet measurement homes too, bringing the company a step closer toward providing the integrated ratings that media companies are demanding. Starting now and going through August, Nielsen... by unboundedition.com | related posts
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