Storytelling
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The Importance of Storytelling in Spreading Social Innovation
18 hours agoKen Banks ( @kiwanja ) on the importance of storytelling in spreading social innovation – The ‘a-ha’ moment innovators-to-be hear about is rarely the discovery of a new metric, or a new business model, or a new way of presenting or collecting data. It’s the realisation that a problem can... by gauravonomics.com/blog | related posts
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Digital Storytelling – Creating the “Documercial”
Mar 14, 2010Digital Storytelling – Creating the “Documercial”I’ve loosely been using the term “Documercial” as a description of the type of documentary-style videos I’ve been creating for creative book authors, artists & photographers as of late. I was so compelled to share my story of one that I did recently, through an article on the Pro Video Coalition’s site... by PixelPainter.com | related posts
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P&G Has A Long History Of Branded Storytelling
Mar 13, 2010P&G Has A Long History Of Branded StorytellingRedwood Custom Communications in Toronto is now known as Totem Brand Stories . Totem likes to refer to its works as "marketing journalism," which might be problematic for some real journalists with no interest in forwarding brand stories. I like to call this type of work content, or branded content, to be... by adpulp.com | related posts
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Link Journeys for March 13, 2010
Mar 13, 2010Emotional Connection, Brand Loyalty & Cinemas: The Art Of Storytelling – Find out what really makes a good story. An excellent breakdown of the elements of great stories. How to do A/B Split Testing with WordPress – How do you know your page is selling? Test it. Finally, it’s now... by remarkablogger.com/blog | related posts
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New business models in transmedia storytelling
Mar 11, 2010The TechDirt gang have pointed out an interesting experiment in monetizing storytelling across multiple media platforms from movie house Zen Films : It’s not a requirement for the audience to consume all media – only that they enjoy whichever one they have right now. Now, given all the... by futurismic.com | related posts
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Use Storytelling Techniques in Personal Branding: Narrative
Mar 11, 2010Use Storytelling Techniques in Personal Branding: NarrativeAs we’ve seen in the previous two parts of this series (covering characterization and plot ), using storytelling techniques to help communicate your personal brand can make for clearer, more consistent, more compelling branding efforts. In this final part of the series, let’s look at the... by webworkerdaily.com | related posts
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What Makes Effective Storytelling?
Mar 11, 2010I have been considering the nature of effective storytelling lately and thought it a good idea to formulate some thoughts for feedback here. Take Doug Richards' video from School for Start-Ups , for example. He talks about compelling stories for investors with dragons, bad guys, good guys, and so... by learninglaboratory.blogspot.com | related posts
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Use Storytelling Techniques in Personal Branding: Plot
Mar 10, 2010Use Storytelling Techniques in Personal Branding: PlotIn my last post , we tossed around the idea that storytelling techniques might be applicable to personal branding, and we looked at one — characterization — that’s obviously key to a personal brand. This time, we’re talking plot. What is Plot? The plot is the course your story takes —... by webworkerdaily.com | related posts
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Storytelling and The Girl With The Dragon Tattoo
Mar 10, 2010Storytelling and The Girl With The Dragon TattooI confess, I’m obsessed… Strike that. Possessed. With the art of storytelling. It’s why I’m about to spend four 10-hour days in a NYC workshop led by Robert McKee called simply Story next week. McKee’s taught many of the top screenwriters and novelists in the world how to craft... by jonathanfields.com/blog | related posts
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UNC-TV looking for storytelling youngsters
Feb 27, 2010UNC-TV looking for storytelling youngstersIf your kid is a great storyteller (aren't they all?!), check out this PBS KIDS GO! Writers Contest , a national competition designed to promote reading and literacy in children. The contest is open for kids in Kindergarten through Grade 3. They submit their own original stories and illustrations to... by blogs.newsobserver.com/tv/home | related posts
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Art, Storytelling and Dyslexia
Jan 15, 2010Art, Storytelling and DyslexiaThe writer is Eric Wolf Storyteller Art is not limited by state budgets, the few hours of life apportioned or others acceptance. The only limitation of art is our desire to embrace art as we know it and to love that expression that calls us into our passion - into our being - into the voice of God.... by dyslexicstoryteller.blogspot.com | related posts
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Ellen Sinopoli offers workshops on storytelling, movement
Jan 04, 2010Choreographer Ellen Sinopoli and storyteller Bairbre McCarthy will offer free participatory workshops at four Rensselaer County libraries in January, relating to the Ellen Sinopoli Dance Company’s newest program, Celtic Footprints. The new program will premier Jan. 30 at the Arts Center of the... by blog.timesunion.com/localarts | related posts
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